On February 1 in Tampa Bay, the 2009 Super Bowl will occur. We now know that the Arizona Cardinals and the Pittsburgh Steelers will be playing.  I chose the Cardinals and I am really glad they are in it.

Some have wondered “Why does the world stop when the Super Bowl occurs?” One of my men sent me the following facts he has become aware of related to the Super Bowl.  When you read these facts, you will understand how big the Super Bowl really is.  It is fascinating.  Enjoy today.

Super Bowl Facts

• One billion world-wide audience
• 140 million – number of Americans that saw Super Bowl XLl
• 106 million – number of Americans that went out to celebrate New Year’s Eve
• 100,000+ visitors to the Tampa Bay area
• 150,000+ attendees to NFL Experience over two weekends
• 232 countries and territories broadcast the Super Bowl
• 34 languages in which the Super Bowl is broadcast

Super Impact

• $300-400 million projected economic benefit to the Tampa Bay Area

Super Media Blitz

• 3,400+ media credentials issued
• $2.6 million – cost of a 30-second advertising spot on Super Bowl XLl game coverage
• 100 radio stations on “Radio Row” in the Super Bowl Media Center
• 10 most watched television programs in history are all Super Bowls
• 2006 Super Bowl XL had more than twice the audience of the Academy Awards

Super Sized Event

• 7.5 million parties are held on Super Bowl Sunday with 43.9 million party-goers
• 1.5 million TV sets will be sold during the week leading up to Super Bowl
• Super Bowl is the top at-home party event of the year, ahead of New Year’s Eve
• Super Bowl Sunday is the second-largest day of food consumption, second only to Thanksgiving
• February 1, 2008 · avocado consumption during the Super Bowl has become the stuff of urban legend. Most of the statistics are probably exaggerated, but one estimate is that Americans will consume about 50 million pounds this weekend. That’s a lot of guacamole.

Product Categories — Super Bowl Weeks*

Largest Overall Sales Increase:

• Tortilla Chips — $10.2 million
• Light Beer — $9.2 million
• Regular Beer — $8.7 million
• Potato Chips — $7.8 million
• Regular Cola — $7.7 million
• Frozen Pizza — $7.3 million
• All remaining carbonated beverages — $5.5 million
• Frozen Poultry – Food Entree’s — $5.4 million
• Mexican Sauce — $5.3 million
• Ice Cream — $4.7 million

Product Categories — Super Bowl Weeks*

Largest Overall Percentage Sales Increase:

• Cocktail Franks — 118.1%
• Beef Steak-Frozen — 58.4%
• Pork-Frozen — 48.8%
• Dip Mixes — 37.0%
• Processed Cheese Loaves — 36.3%
• Dairy Dip — 36.1%
• Bread Mushrooms-Frozen — 35.6%
• Tabasco/Pepper Sauce — 34.8%
• Canned Dip — 32.2%
• Barbecue Sauces — 31.7%

Is not this amazing?  It is big, not all good of course, but big.  Just thought you would be fascinated with this information as we countdown to the Super Bowl.